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Posted on: 26 October 2020

If you sell engine oil to customers, then you want to do everything you can to push products and make customers feel special when shopping with your company in particular. You can achieve this through a preferred membership program, which you can implement successfully thanks to these tips.

Market It Effectively

For your oil company to get as many preferred memberships as possible, you really need to push it through effective marketing. Then, more customers will see that your company offers this type of membership and feel inclined to join. 

You can market this preferred membership program on your website directly. For example, when customers check out and see their totals just as they're about to pay, you could include a small description of your company's preferred membership. Or, you can post about it on social media on a frequent basis.

Make Registration Easy to Complete

Customers shopping for engine oil probably have a lot of things they need to do. You thus don't want to make things difficult as far as signing up for your preferred membership program. If it was difficult, customers could get disinterested and not completely follow through.

Customers should be able to sign up for this program online and only have to fill out some brief personal information. Once they're registered, your engine oil company should send out a confirmation code verifying that they've successfully joined the program. It should be that simple for every customer to do.

Make It Worthwhile

A preferred customer membership program for engine oil should be worthwhile to customers. If it wasn't, then customers wouldn't feel the need to join it and then your membership totals won't be where you really want them to be.

You can make this program coveted by customers by giving them points that can be used towards future transactions. Regular discounts are also appreciated by customers. You want to give customers as much value as you can, all while not going over budget or making promises that you may not be able to keep later on. Do this and you'll set this program up for success and potentially sell more engine oil products. 

Customers have a lot of places that they can buy engine oil, but your company can stand out by offering a preferred customer membership program that has added incentives for regular customers, such as the Amsoil Preferred Customer Membership. If it's implemented correctly, it can drive sales and help you build a beloved brand.